TikTok Shop Training

What is TikTok Shop Training?

Beauty is the #1 category on TikTok Shop — and students at Hair Professionals Career College now learn how to be part of it. This training shows you how to build a personal brand, grow a real following, and turn your beauty skills into income, right alongside your core program.

It’s a complete course from Jenn Lyles, a Top 1% TikTok Shop creator who built the playbook herself. Hair Professionals Career College includes it in all programs, cosmetology and esthetics, at no extra cost to you.

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What You’ll Learn

Build Your Brand

A look and voice that’s unmistakably yours

Grow a Following

Content that consistently attracts a beauty audience

Sell on TikTok Shop

Turn views into bookings and product sales

Confidence on Camera

Show up and create without second-guessing

Brand Deals & UGC

Paid collabs, negotiating rates, and partnerships

Analytics & Growth

Read your numbers and push through slow stretches

Delivered in 11 short, self-paced modules — watch between classes, at lunch, or at home — with Jenn’s real income examples and viral-vidlight-bgo case studies.

Why It Matters

Beauty leads TikTok Shop: Health & beauty made up 79% of all U.S. TikTok Shop sales in 2024 — $1.34 billion. The audience and the demand are already there.
You don’t need to be famous: TikTok rewards engagement, not follower counts. A beauty pro with a small, loyal audience can outperform a mega-influencer — and brands are actively looking for them.
Skills that last a career: Beyond going viral, students build real, transferable skills — personal branding, marketing, sales, communication, and analytics — that strengthen any path in beauty.

Who you’ll learn from

A Top 1% TikTok creator

Jenn Lyles · @jenn_lyles

Jenn isn’t a classroom instructor — she’s a working creator who figured out TikTok Shop for herself. Her second video ever earned $2,000 in nine days, and she grew that into a $500,000+ a year income stream.

Her course brings that real-world playbook to Hair Professionals Career College students — the actual strategies, income numbers, and videos behind her results. You learn from someone who’s genuinely done it.